Brad Caldwell and Angela Nerdig first went into business together when they opened a highly successful lemonade stand outside of their childhood home. Angela joined her older brother at Wingspan in 2017 to help him realize his vision of serving Louisville’s rapidly growing senior living industry. Today, the company represents more than 200 communities as well as small businesses, real estate developments, restaurants, and more.

Angela serves as the agency’s president – leading every team, providing constant tactical support, and navigating every challenge with grit and grace. In addition to his role as CEO, Brad also serves as COO (Chief Optimism Officer). He’s never met a stranger or a problem he couldn’t solve and always goes the extra mile for clients.

While the siblings haven’t always seen eye to eye (Brad used to believe his sister wanted to be chased around and tackled every day), they agreed that Wingspan should grow responsibly – prioritizing excellence over expansion. That philosophy has led them to where they are today: successfully supporting clients in almost all 50 states and providing exceptional marketing and communications services.

Brad and Ang live – and lead – by their late father’s many pieces of wisdom, including, “People don’t care how much you know until they know how much you care.”

“People don’t care how much you know until they know how much you care.”