Aventine Senior Living is a community operator based in Clearwater, Florida, with six open communities across the southeast United States. They serve seniors who are looking for a great community at an affordable price.

Aventine approached Wingspan to create a new brand identity for their recently acquired senior living communities based on their vision for the future growth and mission of the company. They are founded upon a dedication to family and tradition – and aim to create a sense of trust and comfort.

Aventine’s branch and leaves were designed to represent family roots, growth and the stages of life. The use of a serif typeface creates a trustworthy connection between the brand and their audience. The “A” can also be used as a singular mark to represent the brand.

Wingspan established an Aventine Brand Standards Guide that outlines the use of the new brand identity as well as sales collateral, environmental and way-finding design. We also developed a completely new website that serves as an informative and useful sales tool.