The Client

Aventine Senior Living is a community operator based in Clearwater, Florida, with six open communities across the southeast United States. They serve seniors who are looking for a great community at an affordable price.

The Goal

Aventine approached Wingspan to create a new brand identity for their recently acquired senior living communities based on their vision for the future growth and mission of the company. They are founded upon a dedication to family and tradition – and aim to create a sense of trust and comfort.

The Strategy

Aventine’s branch and leaves were designed to represent family roots, growth and the stages of life. The use of a serif typeface creates a trustworthy connection between the brand and their audience. The “A” can also be used as a singular mark to represent the brand.

The Outcome

Wingspan established an Aventine Brand Standards Guide that outlines the use of the new brand identity as well as sales collateral, environmental and way-finding design. We also developed a completely new website that serves as an informative and useful sales tool.

Aventine Senior Living

Branding • Website Design • Lead Integration • Collateral • Event Marketing • Social Media • 3D Tours • Digital Media • Print

Aventine Website
Aventine Book
Aventine Book - Inside
Aventine Direct Mail
Aventine Flyer