The Client

The Blake Management Group operates senior living  communities in Arkansas, Florida, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. They provide premium independent living, assisted living and memory care services for older adults in a luxury setting. The Blake is a leader in operating with high standards and providing long-term stability for each luxury senior living community they operate.

The Goal

One of the unique characteristics of The Blake’s business operations is the speed at which they are growing. Their philosophy employs multiple simultaneous new projects under construction, the active lease-up of these yet-to-be operating communities as well as the continual efforts to keep the existing communities fully occupied due to the natural changes in census.

The Strategy

Wingspan works with The Blake to develop and execute both existing and under-construction community marketing plans that employ digital and traditional media. We help maximize every marketing dollar The Blake spends to make sure each community hits the ground running by having an active revenue stream prior to opening.

The Outcome

Wingspan employs a meticulous strategy, creativity, and execution to achieve optimal results in generating pre-opening deposit rates. Upon becoming operational, Wingspan maintains brand awareness and supports each community through direct-response marketing to attract leads and achieve full occupancy.

Blake Management Group

Website Design • Lead Integration • Internal Communication Design • Event Marketing • Social Media • Automated Marketing • 3D Tours • Digital • Print • Video

Blake Direct Mail
Blake Invitation
Blake Direct Mail
Blake Grand Opening Direct Mail
Blake Geofencing Digital Ads
Blake Digital Ads