The Client

The Blake Management Group operates senior living communities in Arkansas, Florida, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. They provide premium independent living, assisted living and memory care services for older adults in a luxury setting. The Blake is a leader in operating with high standards and providing long-term stability for each luxury senior living community they operate.

The Goal

One of the unique characteristics of The Blake’s business operations is the speed at which they are growing. Their philosophy employs three key tenets: simultaneously having multiple new projects under construction, actively leasing the yet-to-be communities and making continual efforts to keep the existing communities fully occupied due to the natural changes in census. 

The Strategy

Wingspan works with The Blake to develop and execute both existing and under-construction community marketing plans that utilize digital and traditional media. We help maximize every marketing dollar The Blake spends – ensuring each community can hit the ground running by having an active revenue stream prior to opening.

The Outcome

Wingspan’s meticulous strategy, creativity and execution help The Blake achieve optimal results in earning pre-opening deposits. Upon becoming operational, we maintain brand awareness and support each community through direct-response marketing – attracting leads and achieving full occupancy. 

Blake Management Group

Website Design • Lead Integration • Collateral • Event Marketing • Automated Marketing • 3D Tours • Digital Media • Print • Video

Blake Direct Mail
Blake Invitation
Blake Direct Mail
Blake Grand Opening Direct Mail
Blake Geofencing Digital Ads
Blake Digital Ads