The Client

Park Avenue Lifestyle is a luxury Senior Living brand that focuses on catering to active adults (55+) with modern tastes and sophistication. Based in Winter Park, Florida, they operate eight communities in Arkansas, North Carolina, Oregon and Tennessee.

The Goal

Marketing luxury living to seniors, Park Avenue wanted to integrate their existing logo into newly acquired communities – using existing fonts and colors to create high end collateral that focuses on their attention to hospitality & service. They wanted to evoke a feeling of high standards, inspired by that of a 5-star hotel. 

The Strategy

We took inspiration from their crown emblem to incorporate triangular elements, creating a sense of motion – appealing to the modern generation that Park Avenue serves. 

The Outcome

Wingspan delivered a wide range of thoughtfully designed digital and print collateral that includes a new website, trifold brochure, pocket folder, digital brochures, sales promotion flyers and more.

Park Avenue Lifestyle

[Rebranded as Ciel Senior Living]

Website Design • Lead Integration • Event Marketing • Social Media • Automated Marketing • 3D Tours • Digital • Print

Park Avenue Lifestyle Website
Park Avenue Lifestyle Web Screens
Park Avenue Lifestyle Trifold Brochure
Park Avenue Lifestyle Folder
Misc. Park Avenue Lifestyle Flyers
Misc. Park Avenue Lifestyle Direct Mail 1
Misc. Park Avenue Lifestyle Direct Mail 2
Misc. Park Avenue Lifestyle Signage
Misc. Park Avenue Lifestyle Van Wrap
Misc. Park Avenue Lifestyle Van Wrap - Back
Misc. Park Avenue Lifestyle Van Wrap - Side
Misc. Park Avenue Lifestyle Digital Brochure