Park Avenue Lifestyle is a luxury Senior Living brand that focuses on catering to active adults (55+) with modern tastes and sophistication. Based in Winter Park, Florida, they operate eight communities in Arkansas, North Carolina, Oregon and Tennessee.

Marketing luxury living to seniors, Park Avenue wanted to integrate their existing logo into newly acquired communities – using existing fonts and colors to create high end collateral that focuses on their attention to hospitality & service. They wanted to evoke a feeling of high standards, inspired by that of a 5-star hotel. 

We took inspiration from their crown emblem to incorporate triangular elements, creating a sense of motion – appealing to the modern generation that Park Avenue serves. 

Wingspan delivered a wide range of thoughtfully designed digital and print collateral that includes a new website, trifold brochure, pocket folder, digital brochures, sales promotion flyers and more.