The Client

Wickshire Senior Living is based in Brentwood, TN and operates 8 aging care communities throughout the US. Wickshire focuses on a relationship-centered approach empowering residents, families, associates and community members to live their best life. It’s not just about residents, associates, and family members at Wickshire Senior Living, but about being a part of a community.

The Goal

Equipped with an established logo and the key tenets of their foundational philosophy, Wickshire Senior Living approached Wingspan to help them develop and launch a new-to-market Senior Living brand. Wingspan partnered with Wickshire to outline and solidify their mission, along with the messaging and visual platform of the Wickshire brand.

The Strategy

Wingspan delved deep into what makes Wickshire fundamentally unique. We helped develop their look, tone of voice and messaging – then implemented it throughout every brand touchpoint including their website, marketing collateral, grand opening events, internal initiatives and their COVID-related communications.

The Outcome

Wingspan helped develop the look of the Wickshire brand as well as the intricate details of their sales and marketing operation. Managing their paid marketing efforts as well as public relations and earned media exposure to ensure consistent lead flow –  Wingspan has helped Wickshire grow from seven communities to nearly 20 in less than two years as we continue to help them sustain and drive new business.

Wickshire Senior Living

Website Design • Lead Integration • Collateral • Event Marketing • Social Media • Automated Marketing • 3D Tours • Digital Media • Print